A lot of noise at the pools, beach and other places. The main reason i went to Ikos Aria is to RELAX. If i am going to pay $1000 a night for a luxury resort on a small Kos island, then I expect quiet and relaxation. I was very disappointed that there was a lot of noise at the beach, pools, and lounges. (1) Noise on the beach. That advertisement picture where you see the beach all quiet and peaceful, forget it, it's not reality. I was very disappointed there was noise all over the beach from many children and locals. I discovered that any local person on the island from the public can access the middle of the beach where this 5 star hotel is located (maybe because of the historical ruins on the beach). Local families with kids are allowed to come in the deluxe beach area and scream, make noise. I came here to relax and have quiet. Whoever decided to build a 5-star hotel in the middle of a public beach made a mistake. The hotel will change and improve on the services, but they can't change the location. (2) Noise at the pools. That beautiful advertisement picture of the quiet and peaceful pool, forget it! The reality is there are many children screaming in the water, jumping in the pool, and running around at the main pools. Kos must be marketing to families with children because i see a lot of kids around the hotel, but me as a couple I want peace and relaxation. Ikos Aria was not relaxing because of the noise. I returned home not relaxed.